TY  - BOOK
AU  - David,Fred R  .
TI  - Strategic management concepts / 
SN  - 978-0-13-612099-5
U1  - 658.4012 
PY  - 2011///
CY  - Boston : 
PB  - Prentice Hall , 
KW  - Strategic management
KW  - Strategic planning
ER  -