TY  - BOOK
AU  - Ramaswamy, V S .
AU  - Namakumari, S.
TI  - Marketing management : 
SN  - 9780230637290
U1  - 658.8 
PY  - 2009///
CY  - New Delhi
PB  - Macmillan.
KW  - Marketing management
ER  -