TY  - BOOK
AU  - Agarwal,P K .
TI  - Advertising, sales promotion and CRM / 
SN  - 978-81-8398-764-6
U1  - 659.1 
PY  - 2009///
CY  - Meerut : 
PB  - Pragati , 
KW  - Advertising classification
KW  - Social &Ethical aspect of advertising
KW  - Planning process
KW  - Psychological principles and influences
KW  - Customer relatioship management
ER  -