TY  - BOOK
AU  - McDonald,Malcolm .
AU  - Payne,Adrian  .
TI  - Marketing plans for service businesses: a complete guide / 
SN  - 978-81-312-1106-9
U1  - 658.8 
PY  - 2007///
CY  - Oxford : 
PB  - Butterworth- Heineman , 
KW  - Marketing plans
ER  -