TY  - BOOK
AU  - Hawkins,Del I  .
AU  - Motherbaugh,David L.
AU  - Amit Mookerjee
TI  - Consumer behaviour: building marketing strategy / 
SN  - 978-0-07-068216-0
U1  - 658.8342 
PY  - 2010///
CY  - New Delhi : 
PB  - Tata Mc Graw Hill , 
KW  - Consumer behaviour
ER  -