TY  - BOOK
AU  - Mentzer,John T  .
AU  - Moon,Mark A  .
TI  - Sales forecasting management : a demand management approach / 
SN  - 81-7829-505-9
U1  - 658.81 
PY  - 2005///
CY  - New Delhi : 
PB  - Response books , 
KW  - Marketing management
ER  -