TY  - BOOK
AU  - Mathur,U C  .
TI  - Product and brand management / 
SN  - 81-7446-549-9
U1  - 658.827 
PY  - 2007///
CY  - New Delhi : 
PB  - Excel books , 
KW  - Product management
KW  - Brand management
ER  -