TY  - BOOK
AU  - Shajahan,S .
TI  - Strategic marketing: text and cases, the Indian perspective / 
SN  - 978-81-309-1269-1
U1  - 658.8 
PY  - 2010///
CY  - Chennai : 
PB  - Viva Books , 
KW  - Marketing
ER  -