TY  - BOOK
AU  - Mullin,Roddy  .
AU  - Cummins, Julian  .
TI  - Sales promotion: how to create, implement & integrate campaigns that really work / 
SN  - 978-0-7494-5474-6
U1  - 658.82 
PY  - 2010///
CY  - London : 
PB  - Kogan Page , 
KW  - Sales promotion
KW  - Marketing
ER  -