TY  - BOOK
AU  - McDaniel,Carl  .
AU  - Lamb,Charles W.
AU  - Hair,Joseph F.
TI  - Principles of marketing / 
SN  - 978-81-315-0982-1
U1  - 658.8 
PY  - 2008///
CY  - Australia : 
PB  - Cengage Learning , 
KW  - Marketing
ER  -