TY  - BOOK
AU  - Kapferer,Jean- Noel .
TI  - Strategic brand management: creating and sustaining brand equity long term / 
SN  - 81-7554-109-1
U1  - 658.827 
PY  - 2008///
CY  - London : 
PB  - Kogan Page , 
KW  - Brand management
ER  -