TY  - BOOK
AU  - Thompson,Arthur A .
AU  - Strickland III,A J.
AU  - Gamble,John E.
AU  - Jain,Arun K.
TI  - Crafting and executing strategy: the quest for competative advantage, concepts and cases / 
SN  - 978-0-07-014672-3
U1  - 658.4012 
PY  - 2010///
CY  - New Delhi : 
PB  - Tata Mc Graw Hill , 
KW  - Business strategy
ER  -