TY  - BOOK
AU  - Chitale,A K  .
AU  - Ravi Gupta .
TI  - Product policy and brand management: text and cases / 
SN  - 978-81-203-4075-6
U1  - 658.827 
PY  - 2011///
CY  - New Delhi : 
PB  - PHI Learning Pvt. Ltd. , 
KW  - Brand management
ER  -