TY  - BOOK
AU  - Vinnie  Jauhari
AU  - Kirti Dutta
TI  - Services: marketing, operations, and management 
SN  - 978095689082
U1  - 658.8 
PY  - 2009///
CY  - New Delhi : 
PB  - Oxford University Press , 
KW  - Marketing mangement
ER  -