TY  - BOOK
AU  - Keegan ,Warren J   .
AU  - Naval K Bhargava .
TI  - Global marketing management / 
SN  - 9788131730911
U1  - 658.848 
PY  - 2011///
CY  - Delhi : 
PB  - Pearson Education Asia , 
KW  - International marketing management
ER  -