TY  - BOOK
AU  - Naresh K Malhotra .
AU  - Satyabhushan Dash  .
TI  - Marketing research an applied orientation / 
SN  - 978-81-317-3181-9
U1  - 658.83 
PY  - 2011///
CY  - Delhi : 
PB  - Pearson Education Asia , 
KW  - Marketing research
ER  -