TY - BOOK AU - Anderson,James C . AU - Narus,James A. AU - Das Narayanadas. AU - Seshadri,D V R. TI - Business market management (B2B): understanding,creatig and delivering value / SN - 9788131731635 U1 - 658.8 PY - 2011/// CY - Delhi : PB - Pearson Education Asia , KW - Marketing management ER -