TY  - BOOK
AU  - Kumar,V .
AU  - Reinartz,Werner J  .
TI  - Customer relationship management: a databased approach / 
SN  - 8126509139
U1  - 658.81 
PY  - 2006///
CY  - Delhi : 
PB  - Wiley India , 
KW  - Sales management
ER  -