TY  - BOOK
AU  - Kotler,Philip .
AU  - Keller,Kevin Lane.
AU  - Abraham Koshy.
AU  - Mithileshwar Jha.
TI  - Marketing management / 
SN  - 978-81-203-3570-7
U1  - 658.8 
PY  - 2008///
CY  - New Delhi : 
PB  - Prentice Hall , 
KW  - Marketing management
ER  -