TY  - BOOK
AU  - Belch,George E  .
AU  - Belch,Michael A.
TI  - Advertising and promotion: an integrated marketing communications perspective / 
SN  - 0-07-058194-0
U1  - 659.1 
PY  - 2007///
CY  - New Delhi : 
PB  - Tata Mc Graw Hill , 
KW  - Advertising
ER  -