TY  - BOOK
AU  - Ramaswamy,V S  .
AU  - Namakumari,S  .
TI  - Marketing management : planning, implementation and control / 
SN  - 0333 92439 8
U1  - 658.8 
PY  - 1995///
CY  - New Delhi : 
PB  - Macmillan India , 
KW  - Marketing management
ER  -