TY  - BOOK
AU  - Gilligan,Colin  .
AU  - Wilson,Richard M S  .
TI  - Strategic marketing planning / 
SN  - 9789380501277
U1  - 658.8 
PY  - 2003///
CY  - New Delhi : 
PB  - Elsevier , 
KW  - Strategic marketing
KW  - Marketing management
ER  -