TY  - BOOK
AU  - Peter,J Paul  .
AU  - Olson,Jerry C  .
TI  - Consumer behaviour  and marketing strategy / 
SN  - 0-07-060158-5
U1  - 658.8342 
PY  - 2005///
CY  - New Delhi : 
PB  - Tata Mc Graw Hill , 
KW  - Consumer behaviour
KW  - Marketing strategy
ER  -