TY  - BOOK
AU  - Kaushik Mukerjee .
TI  - Customer relationship management: a strategic approach to marketing / 
SN  - 978-81-203-3285-0
U1  - 658.812 
PY  - 1995///
CY  - New Delhi : 
PB  - Prentice Hall , 
KW  - Customer relations
ER  -