TY  - BOOK
AU  - Kelley,Larry D  .
AU  - Jugenheimer,Donlad W  .
TI  - Advertising media planning: a brand management approach / 
SN  - 81-203-2529-6
U1  - 659.1 
PY  - 2004///
CY  - New Delhi : 
PB  - Prentice Hall , 
KW  - Advertising management
ER  -