TY  - BOOK
AU  - Hair, Robert F.
AU  - Bush, Robert P.
AU  - Ortinau, David J.
TI  - Marketing research : : within a changing information environment / 
SN  - 9780077109363
U1  - 658.83 
CY  - Boston
PB  - McGrawHill.
KW  - Marketing research
ER  -