TY  - BOOK
AU  -  Jakki  Mohr
AU  - Sanjit Sengupta.
AU  - Stanley Slater.
TI  - Marketing of high technology products and innovations / 
SN  - 81-317-0055-0
U1  - 658.8 
PY  - 2006///
CY  - Delhi : 
PB  - Pearson Education Asia , 
KW  - Marketing management
ER  -