TY  - BOOK
AU  - Keller,Kevin Lane  .
TI  - Strategic brand management: building measures and managing brand equity / 
SN  - 81-203-2309-2
U1  - 658.827 
PY  - 2003///
CY  - New Delhi : 
PB  - Prentice Hall , 
KW  - Brand management
ER  -