TY  - BOOK
AU  - Clow,Kenneth E  .
AU  - Kurtz,David L  .
TI  - Services marketing: operation, management and strategy / 
SN  - 81-7722-376-3
U1  - 658.8 
PY  - 2003///
CY  - New Delhi : 
PB  - Biztantra , 
KW  - Service marketing
ER  -