TY  - BOOK
AU  - Rakesh  Seth
AU  - Kirti Seth.
TI  - Creating customer delight: the how and why of CRM 
SN  - 0-7619-3296-8
U1  - 658.812 
PY  - 1999///
CY  - New Delhi : 
PB  - Response Books , 
KW  - Customer relations
ER  -