TY  - BOOK
AU  - Cinnamon, Robert
AU  - Helweg-Larsen, Brian
AU  - McDonald, Malcom
AU  - Haig, Matt
AU  - Cheverton, Peter  
AU  - Cheverton, Peter  
TI  - Essential guide to brand management
SN  - 5722771205426
U1  - 658 
PY  - 2005///
CY  - New Delhi : 
PB  - Crest publishing house , 
KW  - Brand management
KW  - Management
N1  -  5 vol
 Management library

vol 1: Essential guide to financial management
vol 2: Essential guide to marketing planning
vol 3: Essential guide to online business
vol 4: Essential guide to brand management
vol 5: Essential guide to key account selection

ER  -