TY  - BOOK
AU  - Thomson,Arthur A .
AU  - Strickland,A.J.
AU  - Gamble, John E.
TI  - Crafting and executing strategy: the quest for competitive advantage concepts and cases / 
SN  - 0-07-059986-6
U1  - 658.401 2 
CY  - New Delhi : 
PB  - Tata Mc Graw Hill.
KW  - Business strategy
ER  -