TY  - BOOK
AU  - Ramaswamy,V S  .
AU  - Namakumari,S.
TI  - Marketing management: Planning, implementation and control / 
SN  - 9780333937198
U1  - 658.8 
PY  - 2000///
CY  - Chennai : 
PB  - Mac Millan India , 
KW  - Marketing management
ER  -