TY  - BOOK
AU  - kapferer,Jean-Noel  .
TI  - Strategic brand management: creating ans sustaining brand equity long term/ 
SN  - 81-7554-109-1
U1  - 658.827 
PY  - 2000///
CY  - New Delhi : 
PB  - Kogan , 
KW  - Brand management
ER  -