TY  - BOOK
AU  - Ferrell,O C  .
AU  - Hartline,Michael D.
AU  - Lucas,George H.
TI  - Marketing strategy / 
SN  - 9789812431332
U1  - 658.401 
PY  - 2002///
CY  - Canada : 
PB  - Thomson Learning , 
KW  - Marketing strategy
ER  -