TY  - BOOK
AU  - Shajahan,S  .
TI  - Relationship marketing: text and cases / 
SN  - 0-07-058337-4
U1  - 658.812 
PY  - 2004///
CY  - New Delhi : 
PB  - Tata Mc Graw Hill , 
KW  - Relationship marketing
KW  - Customer relations
ER  -