TY  - BOOK
AU  - Etzel,Michael J  .
AU  - Walker,Bruce J.
AU  - Stanton,William J.
TI  - Marketing / 
SN  - 0-07-059022-2
U1  - 658.8 
PY  - 2004///
CY  - New Delhi : 
PB  - Tata Mc Graw Hill , 
KW  - Marketing management
ER  -