TY  - BOOK
AU  - Aaker,David A   .
AU  - Kumar,V.
AU  - Day,George S.
TI  - Marketing research / 
SN  - 9971-51-389-7
U1  - 658.83 
PY  - 2001///
CY  - London : 
PB  - John Wiley , 
KW  - Marketing research
ER  -