TY  - BOOK
AU  - Hunt,Shelby  .
TI  - Foundations of marketing theory: toward a general theory of marketing / 
SN  - 81-203-2240-1
U1  - 658.8 
PY  - 2003///
CY  - New Delhi : 
PB  - Prentice Hall , 
KW  - Marketing theory
ER  -