TY  - BOOK
AU  - Perreault,William D  .
AU  - McCarthy,E Jerome.
TI  - Basic marketing: global managerial approach / 
SN  - 0-07-059410-4
U1  - 658.8 
PY  - 2005///
CY  - New Delhi : 
PB  - Tata Mc Graw Hill , 
KW  - Marketing management
ER  -