TY  - BOOK
AU  - Belch,George E
AU  - Belch,Michael A.
TI  - Advertising and promotion: an integrated marketing communications perspective 
SN  - 9780070473829
U1  - 659.1 
PY  - 2007///
CY  - New Delhi : 
PB  - Tata Mc Graw Hill , 
KW  - Advertising
ER  -