TY  - BOOK
AU  - Zeithaml,Valarie A .
AU  - Bitner,Mary Jo.
TI  - Services marketing: integrating customer focus across the firm 
SN  - 0-07-053042-4
U1  - 658.8 
PY  - 1998///
CY  - New Delhi : 
PB  - Tata Mc Graw Hill , 
KW  - Marketing management
ER  -