TY  - BOOK
AU  - Dyche,Jill  .
TI  - CRM hand book: a business guide to customer relationship management / 
SN  - 81-7808-568-2
U1  - 658.812 
PY  - 2001///
CY  - Delhi : 
PB  - Pearson Education Asia , 
KW  - Customer relations
ER  -