TY  - BOOK
AU  - Kotabe,Masaaki  .
AU  - Helsen,Kristiaan  .
TI  - Global marketing management / 
SN  - 9971-51-373-0
U1  - 658.848 
PY  - 2001///
CY  - London : 
PB  - John Wiley , 
KW  - Marketing
ER  -