TY  - BOOK
AU  - Walker,Orville C  .
TI  - Marketing strategy : planning and implementation / 
SN  - 0-07-043553-7
U1  - 658.8 
PY  - 2000///
CY  - New Delhi : 
PB  - Tata Mc Graw Hill , 
KW  - Marketing strategy
ER  -