TY  - BOOK
AU  - Cheverton,Peter  .
TI  - Key marketing skills: a complete action kit of strategies,tools and techniques for marketing success/ 
SN  - 0-7494-3355-8
U1  - 658.8 
PY  - 2005///
CY  - London : 
PB  - Kogan Page , 
KW  - Marketing skills
ER  -