TY  - BOOK
AU  - Srinivasan,R  .
TI  - Case studies in marketing: : the Indian context 
SN  - 81-203-1678-9
U1  - 658.8 
PY  - 2000///
CY  - New Delhi : 
PB  - Prentice Hall , 
KW  - Marketing Management
ER  -