TY  - BOOK
AU  - Walker,Orville C  .
AU  - Boyd, Harper W
AU  - Larreche, Jean-Claude
TI  - Marketing strategy : planning and implementation / 
SN  - 9780070435551
U1  - 658.8 
PY  - 2000///
CY  - New Delhi : 
PB  - Tata Mc Graw Hill , 
KW  - Marketing strategy
ER  -