TY  - BOOK
AU  - Pride,William M  .
AU  - Ferrell,O C.
TI  - Marketing / 
SN  - 81-85502-61-7
U1  - 658.8 
PY  - 1985///
CY  - Chennai : 
PB  - All India Publishers & Distributors , 
KW  - Marketing
ER  -