TY  - BOOK
AU  - Rossiter,John R  .
AU  - Percy,Larry  .
TI  - Advertising communications & promotion management / 
SN  - 0-07-115514-7
U1  - 659.1 
PY  - 1999///
CY  - Boston : 
PB  - Irwin McGraw-Hill , 
KW  - Advertising
ER  -